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SECTOR 13 OF 13
Strategy and planning
Go-to-market, positioning, competitors, SWOT, funnels, budgets, OKRs, reviews and 30-60-90 plans.
10 promptsModule 3Preview only · free tests are in other sectors
How to read this page. Every prompt shows when to use it, which details you fill in and what you get back. The five-part prompts live in the PDF; try the free ones on the
free prompts section.
67
Go-to-Market Strategy
PDF PAGE 78Use it when you are launching a product or entering a new market.
Role in the promptChief marketing officer.
You fill in[Product][Market][Budget][Timeline]
What you’ll getA focused plan with a “not doing” list and measurable milestones.
🔒 The full five-part prompt and its pro tip are on page 78 of the PDF.
68
Positioning Statement Builder
PDF PAGE 79Use it when you cannot yet explain in one sentence why customers should choose you.
Role in the promptBrand positioning expert.
You fill in[Company][Category][Target Audience][Competitors][Strengths]
What you’ll getFive draft statements plus the strongest one to adopt and why.
🔒 The full five-part prompt and its pro tip are on page 79 of the PDF.
69
Competitor Analysis Matrix
PDF PAGE 80Use it when you want to see clearly how you compare with your competitors.
Role in the promptMarket intelligence analyst.
You fill in[Business][Competitors][Paste Notes]
What you’ll getA side-by-side matrix with highlighted white-space opportunities.
🔒 The full five-part prompt and its pro tip are on page 80 of the PDF.
70
SWOT & Opportunity Prioritization
PDF PAGE 81Use it when you want to turn a business review into a ranked to-do list.
Role in the promptStrategy consultant.
You fill in[Business][Situation]
What you’ll getA SWOT that turns directly into a ranked action list.
🔒 The full five-part prompt and its pro tip are on page 81 of the PDF.
71
Marketing Funnel Mapper
PDF PAGE 82Use it when you want to find the stage where customers drop off.
Role in the promptGrowth marketer.
You fill in[Business][Channels][Offer]
What you’ll getA funnel map highlighting, for example, a weak consideration stage.
🔒 The full five-part prompt and its pro tip are on page 82 of the PDF.
72
Marketing Budget Allocator
PDF PAGE 83Use it when you need to decide where your marketing money should go.
Role in the promptMarketing finance strategist.
You fill in[Budget][Goals][Results]
What you’ll getA percentage-based split with clear triggers for shifting spend.
🔒 The full five-part prompt and its pro tip are on page 83 of the PDF.
73
Marketing OKR Builder
PDF PAGE 84Use it when you are setting quarterly goals for a marketing team.
Role in the promptMarketing operations lead.
You fill in[Company Goal][Team Size][Quarter]
What you’ll getNine key results such as “Increase marketing-qualified leads from 200 to 320 per month.”
🔒 The full five-part prompt and its pro tip are on page 84 of the PDF.
96
Quarterly Review & Retrospective
PDF PAGE 107Use it when a quarter has ended and you want to learn from it and plan the next one.
Role in the promptMarketing director.
You fill in[Results][Goals][Notes]
What you’ll getA Start/Stop/Continue summary with five prioritized initiatives.
🔒 The full five-part prompt and its pro tip are on page 107 of the PDF.
97
Trend Forecasting & Experiments Backlog
PDF PAGE 108Use it when you want to test new ideas cheaply before spending real money.
Role in the promptGrowth strategist.
You fill in[Industry][Audience][Channels]
What you’ll getA prioritized backlog such as a short-form video test with a defined success metric.
🔒 The full five-part prompt and its pro tip are on page 108 of the PDF.
99
30-60-90 Day Marketing Plan
PDF PAGE 110Use it when you are starting a new marketing role or onboarding a new client.
Role in the promptMarketing leader.
You fill in[Role][Company][Goals][Resources]
What you’ll getA clear plan with milestones such as “Day 30: audit complete and three quick wins shipped.”
🔒 The full five-part prompt and its pro tip are on page 110 of the PDF.
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