THE DIGITAL MARKETER’S EDITION99 AI PROMPTS · 2026

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SECTOR 13 OF 13

Strategy and planning

Go-to-market, positioning, competitors, SWOT, funnels, budgets, OKRs, reviews and 30-60-90 plans.

10 promptsModule 3Preview only · free tests are in other sectors
How to read this page. Every prompt shows when to use it, which details you fill in and what you get back. The five-part prompts live in the PDF; try the free ones on the free prompts section.
67

Go-to-Market Strategy

PDF PAGE 78

Use it when you are launching a product or entering a new market.

Role in the prompt

Chief marketing officer.

You fill in
[Product][Market][Budget][Timeline]
What you’ll get

A focused plan with a “not doing” list and measurable milestones.

🔒 The full five-part prompt and its pro tip are on page 78 of the PDF.

68

Positioning Statement Builder

PDF PAGE 79

Use it when you cannot yet explain in one sentence why customers should choose you.

Role in the prompt

Brand positioning expert.

You fill in
[Company][Category][Target Audience][Competitors][Strengths]
What you’ll get

Five draft statements plus the strongest one to adopt and why.

🔒 The full five-part prompt and its pro tip are on page 79 of the PDF.

69

Competitor Analysis Matrix

PDF PAGE 80

Use it when you want to see clearly how you compare with your competitors.

Role in the prompt

Market intelligence analyst.

You fill in
[Business][Competitors][Paste Notes]
What you’ll get

A side-by-side matrix with highlighted white-space opportunities.

🔒 The full five-part prompt and its pro tip are on page 80 of the PDF.

70

SWOT & Opportunity Prioritization

PDF PAGE 81

Use it when you want to turn a business review into a ranked to-do list.

Role in the prompt

Strategy consultant.

You fill in
[Business][Situation]
What you’ll get

A SWOT that turns directly into a ranked action list.

🔒 The full five-part prompt and its pro tip are on page 81 of the PDF.

71

Marketing Funnel Mapper

PDF PAGE 82

Use it when you want to find the stage where customers drop off.

Role in the prompt

Growth marketer.

You fill in
[Business][Channels][Offer]
What you’ll get

A funnel map highlighting, for example, a weak consideration stage.

🔒 The full five-part prompt and its pro tip are on page 82 of the PDF.

72

Marketing Budget Allocator

PDF PAGE 83

Use it when you need to decide where your marketing money should go.

Role in the prompt

Marketing finance strategist.

You fill in
[Budget][Goals][Results]
What you’ll get

A percentage-based split with clear triggers for shifting spend.

🔒 The full five-part prompt and its pro tip are on page 83 of the PDF.

73

Marketing OKR Builder

PDF PAGE 84

Use it when you are setting quarterly goals for a marketing team.

Role in the prompt

Marketing operations lead.

You fill in
[Company Goal][Team Size][Quarter]
What you’ll get

Nine key results such as “Increase marketing-qualified leads from 200 to 320 per month.”

🔒 The full five-part prompt and its pro tip are on page 84 of the PDF.

96

Quarterly Review & Retrospective

PDF PAGE 107

Use it when a quarter has ended and you want to learn from it and plan the next one.

Role in the prompt

Marketing director.

You fill in
[Results][Goals][Notes]
What you’ll get

A Start/Stop/Continue summary with five prioritized initiatives.

🔒 The full five-part prompt and its pro tip are on page 107 of the PDF.

97

Trend Forecasting & Experiments Backlog

PDF PAGE 108

Use it when you want to test new ideas cheaply before spending real money.

Role in the prompt

Growth strategist.

You fill in
[Industry][Audience][Channels]
What you’ll get

A prioritized backlog such as a short-form video test with a defined success metric.

🔒 The full five-part prompt and its pro tip are on page 108 of the PDF.

99

30-60-90 Day Marketing Plan

PDF PAGE 110

Use it when you are starting a new marketing role or onboarding a new client.

Role in the prompt

Marketing leader.

You fill in
[Role][Company][Goals][Resources]
What you’ll get

A clear plan with milestones such as “Day 30: audit complete and three quick wins shipped.”

🔒 The full five-part prompt and its pro tip are on page 110 of the PDF.

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